The main objective of the survey is to provide reliable information about visitors to Tanzania including their number, length of stay, expenditure, travel arrangement and their demographic characteristics. The results of the survey also provide useful information for estimation of tourism expenditure, promotion of Tanzania as a holiday destination and formulation of relevant macroeconomic policies. The survey targets visitors exiting the country via the air and border points.
The number of tourist arrivals increased from 782,699 in 2010 to 867,994 in 2011. As a result, tourism earnings grew by 8.4 percent, from USD 1,254.50 million in 2010 to USD 1,353.2 million in 2011.
The survey’s results indicate that the 30.0 percent of visitors came to Tanzania for leisure and holidays, followed by 9.0 percent came to visit friends and relatives, 6.0 percent came for business, 2.0 percent came for meetings and conferences. On the other hand, 3.0 percent of visitors came for volunteers, scientific and academic purposes.
