The Tanzania Tourism Sector Survey, 2010

The main objective of the survey is to provide reliable information about visitors to Tanzania including their number, length of stay, expenditure, travel arrangement and their demographic characteristics. The results of the survey also provide useful information for estimation of tourism expenditure, promotion of Tanzania as a holiday destination and formulation of relevant macroeconomic policies. The survey targets visitors exiting the country via the air and border points. The number of international tourist arrivals increase by 9.6 percent to 782,699 in 2010. The survey results indicate that earnings from tourism went up by 8.2 percent to USD 1,254.5 million compared to 1,159.8 million, recorded in 2009. The survey’s results indicate that the 81.1 percent of visitors came to Tanzania for leisure and holidays, followed by 8.5 percent came to visit friends and relatives, 4.7 percent came for business and 1.8 percent came for meetings and conferences