The Tanzania Tourism Sector Survey, 2012

The main objective of the survey is to provide reliable information about visitors to Tanzania including their number, length of stay, expenditure, travel arrangement and their demographic characteristics. The results of the survey also provide useful information for estimation of tourism expenditure, promotion of Tanzania as a holiday destination and formulation of relevant macroeconomic policies. The survey targets visitors exiting the country via the air and border points. The number of tourist arrivals increased by 24.1 percent to 1,077,058 compared to 867,994 recorded in 2011. As a result, tourism earnings increased by 26 percent to USD 1,712.7 million during 2012. The survey’s results indicate that the 81 percent of visitors came to Tanzania for leisure and holidays, followed by 8.6 percent came to visit friends and relatives, 3.6 percent came for business, 3.0 percent came for meetings and conferences. On the other hand, visitors who came as volunteers was 2.3 percent and 0.4 percent for scientific and academic purposes.