The key objective of the survey is to collect up-to-date information on tourist expenditure to be used in the “Tourist Expenditure Model” for estimation of international tourism receipts for compilation of the National Accounts and Balance of Payments statistics. The survey also aims at obtaining information that is used for strategic planning, tourism promotion and macroeconomic policy formulation.
Tanzania’s tourism industry continued to grow as indicated by the number of international tourist arrivals, which increase by 4.0 percent to 1,140,156 in 2014.This increased tourism earnings by 8.2 percent to USD 2,006.3 million in 2014 from USD 1,853.3 million recorded in 2013.
The majority of the visitors under the age group of 25-44 came for business (18.5 percent), leisure and holidays (53.2 percent), which is consistent with the fact that they are economically more productive. Those at the age group of 45-64 were more prominent in holiday making and visiting friends and relatives. The results further reveal that most visitors belonging to the age group of 18-24 came for leisure and holidays (55.3 percent) as well as volunteering (13.7 percent). The majority of senior citizens (65 and above) came for leisure and holidays (80.9 percent) and visiting friends and relatives (9.5 percent).
